Web design is a vibrant industry that is constantly evolving to connect with people in new and meaningful ways. Responsive design and intuitive interfaces are essential aspects to the modern web, and websites with rich media content and unique navigation menus are becoming the norm. Here are 5 web design trends you can expect to see dominate web design in 2015.
Full Page Backgrounds and Video
Its been around for a little while now yet still perhaps rending. Large backgrounds have dominated billboards and movie ads for a long time, and this concept is now becoming one of web design’s fastest key trends. Not only are they simple to code, they also work effectively on both desktop computers and mobile devices. Large backgrounds provide a wonderful way to display great content, and when they are incorporated into large design philosophy, they appear elegant and powerful. Short looping videos can further enhance the experience by providing eye-catching movement on the page.
More Focus on Typography
Typography has a profound impact on the overall aesthetics of a website, and is a subtle yet effective way to convey your brand’s identity and message. While web-type kits were previously used by larger corporations with more disposable resources, their increased affordability has provided more freedom for web designers working with smaller budgets. As a result, responsive typography and bold, unique fonts are becoming more common.
One-Color Minimalism
In 2015, we may see more websites using a minimalistic approach by choosing a single colour for their backgrounds, fonts, buttons and image overlays. Using a single colour makes a bold statement, is memorable and builds brand familiarity by allowing the user to associate the colour with the brand.
Card or Tile-Based Design
While this design concept is not new, it will become increasingly popular in 2015. Card or tile-based design allows designers to create a clean and uncluttered website, while providing users with an intuitive experience. This design trend organizes your website into smaller blocks of information, making it easier to navigate and digest. Cards and tiles work well with responsive websites, and afford a great deal of versatility for the web designer.
Long Scrolling over Paging
As the use of mobile devices to navigate the Internet continues to overtake desktop use, scrolling has become the preferred method of website navigation. Users expect to have easy access to all of the information they need, and scrolling is an intuitive and efficient way to explore a website.
Overall, we can expect current trends to grow and evolve in 2015. As some of the best digital agencies continue to repurpose and refine the current trends, it will be interesting to see how web design continues to change throughout the year.
