Most businesses understand how important the internet is for marketing. From search engine ranking, attracting customers via social media to using blogs to provide details into what a company has to offer, the web has found a prominent place in how companies do business. Some companies even spend extensively on a professional website to ensure […]
Whether you’re a writer, a designer, a restaurant or a dentist, for your business to succeed you need a good website. More specifically, you need a landing page that grabs attention. Given the fact that the average website visitor has a very short attention span, it is important to grab and hold their interest. This raises […]
People often ask: “what is the best day of the week to send our email newsletters”. In short, there is not necessarily a clear cut “best day” to send, however there may be days that may not necessarily work as well for your business. The best day to send newsletters can very much depends on […]
But, I hear you ask, just how do I write web content that will do that? Let’s start by clarifying just what we mean by ‘web content’ – it’s your website and blog. In simple terms, the answer to your question is to focus on your readers. What can you do to make it easy […]
‘Everyone’ says you should be using social media. That’s the worst advice ever for embarking on a social media program. Before you start you need to: Understand the pros and cons of each platform. Become familiar with each. Find out where your target audience hangs out. Decide which ones best suit your needs. Have a […]
Capturing the attention of the average Internet surfer is difficult. Pop-up ads are blocked and banner ads are ignored. The more savy the user, the more likely they are to see any kind of ad as white noise. There is one exception: if someone is interested in the product being advertised, they’ll notice the ad. […]
As with all social media platforms, Pinterest started as a cute and fun way for people to share their interests with their friends and peers. Also as with all social media platforms, it has also become an incredibly valuable forum in which businesses can find and be found by their target audience. A purely visual […]
Is it really worth the effort? It will take time, but you will see tangible results like these. Interaction with your customers and potential customers Let readers know what you’re doing, what’s around the corner, information that wouldn’t normally go in a formal announcement. It’s an opportunity to use a more relaxed and informal tone […]
Information is one of the world’s biggest commodities today. It comes at us even when we’re not looking for it in the form of TV ads, billboards and magazine covers at the checkout. But when we are looking for it, we are often spoilt for choice as to the way we receive it. You’ve probably […]
Selling products online has become a boom industry and whilst there is the excitement of being part of a massive worldwide trend, competition is fierce and you have to take advantage of any opportunity to position your online store ahead of many, many others. The following 10 steps to selling successfully online will provide inspiration […]
