What is SEO
SEO, Search Engine Optimisation, part science and part art.
It is the use of certain practices and features that involve everything from the design of your website to image and word choice that help the major search engines find your business, rate it and place it high in their search results. This help drives organic, premium traffic to your site and increases your ROI.
SEO is a fluid field with no guarantees. This is due, in great part, to the fact that it is an ever-shifting field. Google alone openly acknowledges that it makes small changes to its search algorithms, on average, twice a day with 3-4 major upgrades coming out each year. That is one reason that anyone making claims that they guarantee you being number one in the search results is not being honest.
Factors that affect SEO
Search algorithms are very complicated and the value they place on certain key factors shifts constantly; but, there are major criterion that always impact your site’s performance. Just a few of these are:
- The authority, expertise and trustworthiness of content
- Site relevance to search terms
- Page speed
- The amount and quality of the content on the site
- Information about the site and who’s responsible for it
- The reputation of the website
- Website security
On-page & Off-page SEO
Two terms that you will often here batted around when discussing SEO development are on-page and off-page SEO ranking factors.
On-page SEO are factors that you have total control over. They can include the underlying code of your website, the volume, quality and frequency that content is updated, the quality of the format of your content, linking structure and more.
Off-page SEO are things that you have less influence with but have a major impact on your site’s authority and trustworthiness. Some of the elements that can come into play here are:
In-bound links from other highly rated sites
Social shares
Visitor engagement factors
Both types need to be optimised to achieve the highest possible SEO ranking.
Best practices
The kmo team can help you increase your organic ranking. We follow Google’s guidelines and best practices (white-hat methodology) to help your site rank organically in Google Search.
When you come to us for a consultation, we will initially follow our standard four-step process to evaluate your site and see how we can best serve you.
When most people do a search on Bing, Google or Yahoo they often don’t look beyond the first 5 results that pop-up on their screens. Even fewer scroll beyond the first page of their search results.
We offer reasonably priced SEO development plans to fit most budgets.
We will look at your sites coding, metadata, security protocols, loading speed, link usage and a host of other factors that can impact your search placement.
We will analyse the keyword usage and density on your site and then go data mining to find under-utilized search terms and those all-important long-tail keywords that can help you achieve a higher search ranking.
Even in SEO, you can have too much of a good thing–and that can get you penalized. Sometimes, websites that have been penalized for using black-hat methods may be linked to your site, lowering your rating. SEO isn’t just about accentuating the positive. To achieve the best results, you also need to eliminate the negative
Once we know where your site stands, we will do an analysis of your top competitors to see what they are doing better than you and find any deficiencies they may have that can be exploited as we work to move you ahead of them.
One of the hardest parts of developing your SEO is having the patience to let it work. Depending on how high your web pages are currently ranked, it can take months for changes to become evident.
One other fallacy that many people believe about search engine optimisation is that they can do the SEO work one time and then they are done. SEO is a never-ending struggle. To stay current, your website and user experience needs to be updated on a regular basis and everything that is changed must also meet the needed criteria to keep you at the top. Beyond this, the constant changes in the search engine algorithms mean that experts have to constantly perform analysis functions to see how they affect the websites they work with and then make the necessary tweaks needed to keep their clients at the top of the search page.
Additional services you may be interested in
You just searched and found a company that can help your customers find you.
What if you didn’t call us and you missed a
BIG opportunity!
Since contracting kmo, enquiries from the website have tripled. When first investigating website companies around the Brisbane area, Katrina was the only one who responded by contacting me personally. That personal service has continued and has always been prompt, efficient and effective. We have been rated No 1 for months now on the Google websearch. I find the advice is in plain, simple English. I have found her marketing advice invaluable.
Kay Dawson Proprietor
